At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile-the Volkswagen Beetle-was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola.
Beyond its quality and low cost, the Beetle's success hinged on its uncanny.
Bernhard Rieger The People's Car: A Global History of the Volkswagen Beetle free
The People's Car: A Global History of the Volkswagen Beetle for free
The People's Car: A Global History of the Volkswagen Beetle free ebook pdf epub
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