Internet-based surveys, although still in their infancy, are becomingincreasingly popular because they are believed to be faster, better,cheaper, and easier to conduct than surveys using more-traditional telephoneor mail methods. Based on evidence in the literature and real-life casestudies, this book examines the validity of those claims. The authorsdiscuss the advantages and disadvantages of using e-mail and the Web toconduct research surveys, and also offer practical suggestions for designingand implementing.
Matthias Schonlau, Ronald D. Fricker, Marc N. Elliott ebooks downloads
Conducting Research Surveys via E-mail and the Web read online
Conducting Research Surveys via E-mail and the Web reviews
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