The book was written with the intention to unfold the marketing practices experienced in small and medium sized firms with specific focus of restaurant and catering industry. The figure and facts and results mentioned in it, highlighted the significance of marketing practices in SMEs. Unfortunately the SMEs structure is unstable in Pakistan, and need of a concrete and comprehensive structure is required. SMEs are the major chunk of total.
Marketing Practices in Small and Medium Sized Business of Pakistan: An Empirical Outlook from Catering and Restaurant Industry by Arsalan Mujahid Ghouri ebook pdf epub mobi
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Marketing Practices in Small and Medium Sized Business of Pakistan: An Empirical Outlook from Catering and Restaurant Industry pdf free download
Arsalan Mujahid Ghouri Marketing Practices in Small and Medium Sized Business of Pakistan: An Empirical Outlook from Catering and Restaurant Industry free
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Friday, February 1, 2019
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Nestled at the foot of the Berkshires, the city of Westfield, Massachusetts, was first settled in 1639. In its earliest days, Westfield was a farming community, but by the end of the nineteenth century the history of the town was marked by great industrial growth. With the Industrial Revolution came an influx of newcomers from faraway lands, and Westfield became home to many Irish, Lithuanian, Polish, and Slovak immigrants. The people of Westfield, with their varied backgrounds, ideals, and dreams, worked together to make the city well-known as the whip capital of the world and the home of the Columbia bicycle.
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